Constant Contact Webinar Series | Engage & Convert: The Email & Social Media Power Play

Description

The Seneca Regional Chamber of Commerce and the Tiffin-Seneca Economic Partnership are proud to present a free, four-part webinar series designed to empower businesses and organizations with effective online marketing tools. Join us as Karen A. Leonard, Chief Marketing Officer at Innovative Global Vision and a Constant Contact Authorized Local Expert, shares her expertise and actionable strategies for online success.

Webinar Schedule (1:00 – 2:00 PM EST):

• July 17 – Foundations of Online Marketing
• July 24 – Win with Email Marketing
• July 31 – How to Grow Your Subscriber Base
• August 7 – Engage & Convert: The Email & Social Media Power Play

Each session will feature practical insights, clear takeaways you can implement immediately, and time for audience Q&A. Whether you're just getting started or looking to refine your current strategies, these sessions are designed to guide you step-by-step through building a successful digital marketing plan.

Details:

• Cost: Free, for members and non-members
• Format: Virtual (Zoom)
• Registration Deadline: 9 AM the day of each webinar
• Webinar Link: Will be emailed at approximately 9 AM the day of each webinar (check your spam!)
• Recordings: Will be emailed to all registered attendees
• Series Attendance: Encouraged to participate in the full series to gain the most benefit, but not required

August 7 - Engage & Convert: The Email & Social Media Power Play

Discover how to harness the combined power of email and social media to captivate your audience, grow your subscriber base, and drive meaningful conversions. Social media and email marketing are two of the most powerful tools to engage, grow, and convert your audience. But how do you make them work together seamlessly?

You'll learn how to:

• Optimize Your Social Profiles – Fine-tune your profiles to attract and retain the right audience.
• Craft Compelling Content – Master storytelling techniques to create engaging narratives that resonate.
• Convert Followers into Subscribers – Leverage proven strategies to turn social media engagement into email sign-ups.
• Fresh Content Ideas – Explore customer success stories, behind-the-scenes content, live Q&As, user-generated content, and more.
• Multi-Format Content Strategy – Repurpose content across short-form videos, infographics, carousels, polls, quizzes, and live streams.
• Posting Frequency & Social Hooks – Learn when and how often to post, plus techniques to stop the scroll.
• Why People Subscribe – Understand what drives sign-ups (discounts, exclusive content, or cause-based support) and how to position your offers effectively.

If you’re looking to boost engagement, grow your list, and maximize impact, this session is for you!